From June 10 until August 28, 2016, the Garbage Matters Project features Too Pretty to Throw Away, an exhibition on Japanese product packaging, in collaboration with Japanmuseum Sieboldhuis in Leiden and Manggha Museum of Japanese Art and Technology in Cracow. The curators of the exhibition are Dr. Ewa Machotka and Prof. Dr. Katarzyna J. Cwiertka, both affiliated with Leiden University. After closing in Leiden on 28 August, the exhibition will re-open in Cracow on 9 November.

Product packaging forms a fascinating part of Japan’s consumer culture. Whereas modern-day technologies and marketing strategies often determine their form, the design is frequently inspired by decorative motifs such as those found on art objects from the past. The aesthetics of packaging is also strongly influenced by Japanese traditions of gift-wrapping..

Too Pretty to Throw Away: Packaging Design from Japan illustrates through museum objects, consumer items and gift wrappings, how past and present are united in packaging design.

See more at the website of SieboldHuis: Too Pretty to Throw Away: Packaging Design from Japan